Types of keywords
Types of keywords Keywords are those specific words or phrases that really help to define what a topic is all about, making it easier for both search engines and users to grasp the essence of a page. In the realm of SEO (Search Engine Optimization) and content marketing, there are several types of keywords to consider: --- 🔹 1. Short-Tail Keywords (Head Keywords) Definition: These are broad and general terms, usually just 1-2 words. Example: shoes, digital marketing Pros: They attract a high search volume. Cons: However, they come with high competition and a low conversion rate. --- 🔹 2. Long-Tail Keywords Definition: These are more specific keyword phrases that consist of 3 or more words. Example: best running shoes for flat feet, digital marketing courses in New York Pros: They tend to have lower competition and a higher conversion rate. Cons: On the downside, they usually have a lower search volume. --- 🔹 3 . Short-Term Fresh Keywords Definition: These are trending or seaso...